Monday, December 9, 2013

What is CPC Advertising?

What is CPC Advertising?

CPC is an acronym that stands for "Cost Per Click".  With CPC advertising, payment is achieved when a visitor views and ad and then clicks on the ad.  Unlike CPM advertising, there is no payment for impressions unless the visitor clicks on the ad.  No action other than clicking on the ad is required to generate payment.

How Can You Make Money with CPC Advertising?

You need to have ads that are relevant to your visitors in order to get people to click on your ads.  AdSense advertising from Google is selected based on the content of your webpage or blog posts.  This helps ensure that relevant ads are shown and are more likely to generate clicks.  Chitika ads are selected based on the search terms that a visitor used to reach your site.  This is a different method to select advertising of greatest interest to your visitors.

See also:
Definition of CPM advertising from ClickFact.
Definition of CPA advertising from ClickFact

Recommended Reading:
How to Make Money Blogging



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