What is CPA Advertising?
CPA is an acronym describing internet advertising that means "Cost Per Action".
There are several types of advertising models for websites and blogs. CPA advertising results in payment if the website or blog visitor completes an action, for example clicking on a link to a website and purchasing a product.
Other forms of on-line advertising are Cost Per Impression (CPM) and Cost per Click (CPC).
CPA has the lowest conversion rate since a chain of events is required. The visitor must view an ad, click on an ad, and then purchase something to complete the action. However CPA pays more than other advertising models.
See also:
Definition of CPM advertising from ClickFact
Definition of CPC advertising from ClickFact
Recommended Reading:
How to Make Money Blogging
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